Scientific Games offers SG Universe®, a mobile-centric entertainment and marketing product suite that empowers land-based casino relationships with players both on and off the casino floor. SG Universe aims to engage your existing players in a variety of new ways, while also introducing new players to your community. It diversifies your land-based operation by offering a compelling entertainment package to players between visits to the casino floor, while driving more frequent casino visits and greater spend when players return.
Your Brand in Your Player’s Hand
The SG Universe platform provides players with an all-access pass to your casino’s services and amenities in the form of native Android® and iOS® apps for smart phones. Branded specifically to your property, the app is powered by player and casino interaction. SG Universe is a cloud based platform and has no heavy technology requirements, hence facilitating the ease of access and eliminating the need for hardware investment. It is light on technology needs, making it easy to install and easy to use.
360 Degree Player Information
SG Universe enhances player engagement through the use of personalized marketing. SG Universe gives players a seamless experience in accessing and managing their profile information:
• Allows players to become a member of the casino with an easy registration process
• Allows players to link their existing casino loyalty account to the SG Universe application
• Allows players to update their profile information
• Allows players to verify their cash and reward balances
SG Universe provides players with contactless and cardless session access to gaming machines through Bluetooth or a QR scan code on their personal mobile device. This eliminates the traditional way of carrying physical loyalty cards to the casino.
SG Universe provides cashless gaming experiences to players, with the power to instantly access funds to play at their favorite slots. Taking a mobile-first approach, cashless solutions are not only convenient for guests, but are also cost effective for casino operators. Cashless solutions eliminate lines at ATMs to withdraw cash, or at a kiosk or casino cage to redeem tickets. This also reduces costs on machine maintenance, including bill validators, ticket printers and ticket redemption kiosks.
Social Gaming Support
SG Universe enables a true omni-channel player experience of land-based, online and social gaming. SG Universe supports social gaming integration, where players can access gaming through customized web and native mobile apps. This empowers your casino to build active online communities anchored by player-favorite content.
SG Universe provides multi-factor authentication to secure players' information and ensure that it is not data breached.